Hyphen
/ community / brand design
Hyphen is a brand dedicated to building a community for Asian Australians navigating bi-cultural identity. Through city-wide installations that showcase shared stories, Hyphen fosters support and connection among individuals with similar experiences. Each display features QR codes linking to an online platform where additional stories, resources, and events are available. The Hyphen Hub, a physical installation located in the CBD, serves as a vibrant meeting point for community members to create and share new stories.
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