To raise awareness on the toxicity of social media, Fakesque is a fictional social media brand that juxtaposes social norms through harsh comedy. The overarching pink throughout the brand style guide reflects the aesthetics of 2004 movie Mean Girls which explores the two-faced nature of social status and cliques. Using juxtaposing buzz words such as delete, delete, delete and XOXO, the brand aims to highlight the “fakeness” of our online presence. Brand language uses the stereotypical “girly” speech whilst talking negatively about life – a pretty face disguises dark commentary.